Pepsi Becomes Official Drink of X Factor
You might be used to seeing Simon Cowell taking a drink from those red Coca-Cola cups on American Idol, but just as Simon is changing shows he’s also changing his cola of choice:
The days of seeing Simon Cowell at the American Idol judges table sitting behind a large Coke glass are really gone. Fox has announced Pepsi as the official beverage sponsor of The X Factor. “The comprehensive sponsorship of The X Factor by Pepsi includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online.
Pepsi will be the exclusive beverage sponsor of The X Factor both on and off-air,” the release says
I’ve been in the Pepsi camp all my days, so no problems here for me. I am curious to see how Pepsi makes themselves as noticeable as those iconic curvy red cups like Coke uses on Idol.
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